Halal and bankable is the private sector business plan for Guinea Bissau

Honorata Fijalka
January 2018

Concordiste worked with a consumer goods investor to quench West Africa’s thirst for lifestyle beverages.

Back of the envelope calculations first! Is the beverage business between Europe and Africa, as sweet as presented by the investor, for Guineas Bissau, Gambia and Senegal? The break even is reached fast due to the high demand for lifestyle goods and backed with constant cash flow upon action. A bankable 20 page business plan was soon filled with numbers as proof for success. The experience in doing business in emerging markets, backed by World Bank data regarding the demographics and income growth trends in the market were helpful to speak the bankers' language too.

“I enjoyed working with a hard working entrepreneur experienced as trader in harbours of Guinea Bissau. When he speaks you picture with colours of textiles and the smell the tobacco trade in big markets. Well, the African joy and readiness to spend more for celebrating the festive days, is part of the business case too”, says Honorata Fijalka.

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