Marketing lead in the consortium implementing EBRD’s Caucasus Energy Efficiency Programme (Energocredit). In Armenia, Azerbaijan and Georgia responsible for the marketing of Energocredit loans to partner banks’ corporate and retail clients.
Accomplished tasks:
- Introduced 'Energocredit' as the new umbrella brand for the Programme in the region.
- Developed a marketing strategy for implementing the loan product in the three countries.
- Launched the Energocredit web portals for Armenia, Azerbijan and Georgia.